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Topline Performance Solutions, Inc | Woburn, MA
 

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Trade Show

Tim Pattson is the TradeshowGuy. He is the author of Tradeshow Success, host of the TradeshowGuy Monday Morning Coffee podcast, and founder of TradeshowGuy Exhibits. He joins us to talk about the best practices for succeeding at trade shows.

As Sales Professionals, we can't think of many prospecting options that we enjoy more than a busy Trade Show floor. Why? Where else can you get so much practice? Where else can you interact with multiple prospective clients each hour? Where else do you have people approaching YOU about your products or services?

On the other hand, you must be really effective at engaging people in conversation, and in the RIGHT conversation, to assure your Trade Show success.

Remember this rule when meeting with potential customers at your trade show booth:  The essence of selling is not telling; it is asking questions and sharing third party stories that will help your prospect self-discover his own need for your product or service.  People do not buy features and benefits; they buy solutions to problems.  If you want to stand out from your competition, stop overloading prospects with information and brochures.  Start asking thought and emotion provoking questions.

Got a trade show coming up for your company? The common attitude is that you need to ramp up with lots of zip and swag to attract people and get them to buy. This is the wrong approach. Here are some tips on why and how to make your next show far more valuable.